Jamie Lambert Media A2

How did you use media technologies in the construction and research, planning and evaluation stages?

Music video

For the music video, I used the program Sony Vegas. I first imported all of the recordings into the library, then imported the song into it and placed it on the timeline.

I then placed the clips onto the timeline, timing cuts with the music by lining it up with spikes in the audio.

When I needed to have clips transition through a fade effect, I overlaid the clips onto the same layer, which automatically creates a fade effect like so.

I experimented with various ways of editing the video, and here are the ways that I kept for the final draft:

For the indoor scenes, I lowered the saturation of the video clips. This made them less vibrant, suiting the tone of the song at this point.

For the scene in the character’s bedroom, I didn’t use such an intense reduction in saturation.

To organise the clips, I used different layers for each different filming session, meaning that all of the performance clips were on a different layer to the rest, etc.

Near the end of the video, I used a defocus effect that became stronger as the clip went on , then transitioned it with a short fade into the next clip. The next clip began with the same amount of bloom, then reverted to normal after around half of a second. as shown in the screenshot below, I used the 'Animate' tool in the defocus effect menu to make the bloom stronger at the end of the clip but non-existent at the beginning.

When finally rendering the video, I used the following settings.

I set the resolution to 1280x720 because it is a fairly universal size for a YouTube video. This aspect ratio fits the YouTube video player perfectly, and the resolution is the best it could be with the camera I used whilst keeping to that aspect ratio.

The AVC format (MPEG-4) is lossy format that keeps a very high quality but keeps the file size fairly low. It is appropriate for the video as it can be uploaded to youTube, and is also playable on many different software.

When creating my print products, I used the program Adobe Photoshop CS6.

Firstly, all of the photographs that I used had a vignette effect around the edge. The way that I created this effect is by first creating a circle with the selection tool, using an edge-feather of around 300 like so:

I then went into the select tab and clicked "Inverse" which selects everything but the circle selection I made.

Next, I went into Image>Adjustments>Brightness/Contrast and moved the brightness slider right the way down. This creates the vignette effect.

After this, I used the Selective Colour tool to change the saturation of different colours. For the photographs of the performer, I made the red (hair) more vivid, and made the green (grass) less saturated.