Creativity is being able to come up with original, unique ideas. This means avoiding clichéd or overused/overdone ideas. Researching a wide range of different music videos, with very contrasting ethos and ideas would give a wider perspective and better range of ideas for inspiration. Having a more creative and original approach to creating the digipak will make the final product more attractive and unique, and it will stand out much more than if unoriginal ideas and images were portrayed.
Creativity depends on somebody not being afraid to be wrong. It is punished in schools for being wrong, and thought to be a bad thing to do. This makes people afraid of making mistakes, and this means that they are less likely to come up with original ideas.
I agree with this, as i find that original and interesting ideas and concepts are rare, and with "creative" forms of media people often use very similar ideas to others, and take too much inspiration from others. It shows that many people are afraid to be wrong or do anything drastically different to what is expected.
I think that most of the points made in this video seem accurate. Having plenty of sleep definitely help focus and motivation, which are key to creativity. Personally, exercise is not something that helps me as it leaves me exhausted and often makes me lose motivation. The idea of having something to write with wherever you go is something which i completely agree with and something that I have been planning to do, as I often find myself have ideas and end up forgetting them when I get chance to write them down.
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