Thursday, 25 September 2014

Indie Pop Music Video Conventions

Marina and the Diamonds - Primadonna

The video focuses mainly on the singer, using mostly close-ups and medium close-ups. The costume and makeup is pastel and unconventional, with non-matching mise-en-scene. 
The mise-en-scene is dark, dusty and quite traditional. The set goes against the stereotypical indie pop convention of being set outdoors.

Foxes - Youth

This music video seems to be aimed more at a younger "youthful" audience. The actors wear quite "hip" mainstream clothing, which appeals to a wider audience. 
The mise-en-scene is generally a mix of dark and pastel colours, and the actors are lively and active throughout the video,
There is a lot of movement in the music video ,and a wide range of camera angles and shot types. The camera uses a close-up of the artist's face often throughout, particularly during parts with lyrics. 

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